A woman wearing a black top and a large black hat sitting at a wooden table with a round wooden plate in front of her, smiling at the camera with her head resting on her hand.

I’m a creative director and brand strategist based in Mexico City, working across Mexico and the U.S.

My strength is connection: understanding a client's needs and industry fast enough to build brand identities and content that speak fluently to their audience.

I've led brand strategy and creative direction for a multi-line DTC skincare brand, managed PR and media training for a state government secretary, worked high-level athletic events all over the world, and produced content and scripts for a YouTube channel with millions of followers. I've completed 20+ branding projects for entrepreneurs, bringing strategy, creative direction, and content into one system.

Alongside Lula Creativa, I co-run Clu, a social media management and content studio, so I can take a brand from positioning all the way through to what shows up in someone's feed.

I hold a Bachelor's in Communication from Universidad Anáhuac Norte, personal styling and consumer psychology certifications from Central Saint Martins, and a Commercial Strategy certificate from ITAM. I work in English, Spanish, and French.